Just general research into the use of interactivity within space on a floor. The following clip is a promotional video for the games suite that comes with the EyeClick. 

Their website says this about them. 

"EyeClick offers an innovative platform for interactive out-of-home media displays. Our system integrates into any open space creating dynamic floor, wall, window, and table displays. EyeClick gives advertisers and media companies, event and tradeshow organizers the ability to display digital content in various public locations, including convention centres, retail spaces, airports, exhibition spaces and other commercial locations."

From what the video suggests, it looks like there isn't alot of option for what you can and cannot do. To be fair, I imagine that the interactive space on the floor would be allowed, in certain areas, to increase in size, but the one used for the video doesn't raise much hope, personally. Take the football or "soccer" game for example, it's very straightforward without room for competition really. I suppose the participants for the game were told to allow goals every now and then but it looks easy enough to just stand over the goal box to prevent any balls to enter, allowing a goal. The music is a bit corny to so I don't particularly like this example but figured it would be good to use as research! 


 After watching the following video, however. It appears as though it's used excellently as a branding tool, which I think at the start of term, I was trying to explain to Garrett about it. It's been used in Vue as well as St David's shopping center. 


It does attract and in doing so, becomes very playful and engaging for children. 

The paint application is very interesting, which is shown in the video.